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The Social Media Guide

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DALLAS, Aug. 21, 2014 /PRNewswire-iReach/ -- Amid the proliferation of real time data from sources such as mobile devices, web, social media, sensors, log files and transactional applications, Big Data has found a host of vertical market applications, ranging from fraud detection to R&D. Photo - http://photos.prnewswire.com/prnh/20140821/138541 "Big Data Market: 2014 – 2020 – Opportunities, Challenges, Strategies, Industry Verticals & Forecasts" Key Findings: In 2014 Big Data vendors will pocket nearly $30 Billion from hardware, software and professional services revenues Big Data investments are further expected to grow at a CAGR of nearly 17% over the next 6 years, eventually accounting for $76 Billion by the end of 2020 The market is ripe for acquisitions of pure-play Big Data startups, as competition heats up between IT incumbents Nearly every large scale IT ven... (more)

Global Mobile Cloud Market Growing at 37.8% CAGR to 2019: Forecast and Analysis in New Research Report Available at ReportsnReports.com

DALLAS, Aug. 30, 2014 /PRNewswire-iReach/ -- The mobile cloud market is fast gaining momentum primarily due to the convenience provided by the mobile cloud apps and services to the users. The present times has seen an extensive rush in the adoption of mobile cloud as it provides users the access to any content simply on a click over one's mobile phone. Further, the mobile cloud market is also growing in pace as users are becoming more responsive towards adapting applications and services pertaining to the mobile cloud. Today, the Smartphone and Tablet has moved on from chiefly being related as a mere device for communicating. The in-build augmented features in the mobile device complemented with robust network connectivity have redefined the mobile cloud space. The increase in need to have continual access to the cloud, and the predominance of several mobile apps de... (more)

Top Ten Worst PR Moves in U.S. Sports History

It's official (I think) - LeBron James has made one of the worst public relations mistakes in U.S. sports history. Congratulations, King James! It's a sports feat for which he wasn't training, but what's even more impressive is the fact that this was all his choosing. Some PR blunders are spur-of-the-moment, while others are planned events gone wrong. James's event was a calculated publicity circus that led up to his decision to leave the Cleveland Cavaliers for the Miami Heat. Don't get me wrong, Cleveland was never going to be happy with him leaving for another NBA team. However, he could have handled it much better - and by better, I mean not crushing the city of Cleveland, and with it the country's pull for the "hometown hero," on a nationally televised show called "The Decision." Somewhere Kobe Bryant is slightly relieved. The latest PR debacle got me thinking ... (more)

The SMAC Future of the Internet

The Internet is a funny thing. From its origins – military projects and all that – the Internet was meant to be a tool of mass communication. From its earliest days, it was meant to open up the world to the masses by making the world a more inclusive place. To connect everything to everyone by making the world smaller. That was and still is the overall plan for the Internet. However over time a funny thing has happened – with the ever increasing ability of communications, the Internet as a whole hasn’t lived up to its promise of connecting everything to everyone, everywhere. Due to multiple obstacles, the limiting of information, firewalls and monetary issues, the Internet is still relativity in its infancy promise stage. Well, with the advent of SMAC, the promise of everything to everyone, everywhere, is starting to take shape. What is SMAC? Right off the bat, a... (more)

Vodafone 360 Samsung M1 Expands Market Reach of LiMo Handset Portfolio

LiMo Foundation, a global consortium of mobile industry leaders today announced the Vodafone 360 Samsung M1, the second LiMo compliant device built upon LiMo Platform Release 2 (R2). This latest handset developed by Samsung offers mobile consumers a unique mobile experience presented through Vodafone’s stunning feature-rich, highly customizable Vodafone 360 user interface (UI) – providing a new set of Internet services for the mobile and PC that gathers all of a customer’s friends, communities, entertainment and personal favorites in one place. Following in the footsteps of the Vodafone 360 Samsung H1, the Vodafone 360 Samsung M1 is designed in price and function for a larger segment of mobile consumers. “LiMo’s independent platform and governance constructs were established to foster the type of collaboration that is evidenced in this second Vodafone 360 device f... (more)

PR on Ulitzer: Strategies for B2B Social Media

PR on Ulitzer Carabiner Communications, a public relations firm serving start-up and fast-growth technology companies, has made available a new white paper to help business-to-business (B2B) companies launch social media programs to connect with prospects and customers. Entitled "Social Media: How B2B Companies Can Connect," the new paper explores the evolving social media landscape and explains in detail how companies can launch their own social media campaigns. Also discussed in the paper are key questions executives should ask before starting, how their companies can participate, and how to measure results. This follows Carabiner's March launch of its social media and video service, SocialConnector(SM), which helps clients build and integrate social media tools and content into their online communications campaigns. Since launching its new service, the firm has be... (more)

Social Media is Redefining PR

"Social Media" vs "Traditional PR" discussion which was fueled by two recent blog posts by SYS-CON Media founder Fuat Kircaali; "Is the PR Business Extinct?" and "Will PR Firms Survive The Social Media Avalanche?" continues. Publicity is the act of getting “ink,” but true PR is the strategic crafting of your company’s story, according to Jack Hadley, corporate storyteller and founder of Cowork Utah, a social media workspace in Orem, Utah. Snapp Conner PR hosted the recent clinic in which Hadley shared his strategies with members of the Utah Technology Council (UTC). Hadley noted that according to marketing guru, Seth Godin, only a few companies have a publicity problem, but nearly every company has a PR problem. “Social media is further blurring the lines between PR and marketing,” Hadley said. “Social media is a phenomenon that is creating new mediums great PR fi... (more)

Cloud Computing Expo 2010 East Will Take Place April 19-21 at Jacob Javits Convention Center in New York City

WOODCLIFF LAKE, NJ -- (Marketwire) -- 10/30/09 -- SYS-CON Events announced today that the 5th International Cloud Computing Conference & Expo  will take place April 19-20-21, 2010, at the Jacob Javits Convention Center in New York City. The International Cloud Computing Conference & Expo series is the world's leading Cloud-focused event and is held three times a year, in New York, Silicon Valley and in Europe. Over 200 corporate sponsors and 10,000 industry professionals have participated in Cloud Computing Expo since its inception, more than all other Cloud-related events put together. The three-day event will offer a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing with more than 80 sponsors and exhibitors on the 70,000 sq. ft. show floor and over 5,000 estimated delegates from well over 48 different cou... (more)

RIA Steege Turned to Social Media “To Do opposite of What Everyone Else Was Doing”

Personal Branding on Ulitzer Following the success of a social media campaign last summer in raising assets under management, Chuck Steege, a Registered Investment Advisor from Bucks County, Pennsylvania, recently explained what motivated him to experiment with the Internet’s newest marketing tools. Mr. Steege’s sense of experimentation, in fact, flew in the face of a recently released report from Equation Research that stated that ”not knowing enough about social media” was given as the #1 reason for not trying it. Mr. Steege readily admitted he knew little about keywords and third party blogging when he started and yet he continues to hold his own today on Google page 1 for keywords AMT+credit+refund, a business emphasis of Mr. Steege’s, as recently as November 11. “ The primary driver,” Mr. Steege said, “was to do the complete opposite of what everyone else is doi... (more)

Using Tech, Other Channels to Market Your Message

Marketing and Sales on Ulitzer A budding entrepreneur recently asked me, "How much time and money do you spend marketing?" As I thought about ways we're taking WorkXpress to market, I realized most of them were invented within the past decade. First, we have spent an enormous amount of time and money developing our Web site. These days, a Web site is all-consuming. It includes positioning, branding, support, infrastructure, training materials, community development, sales operations, bug reporting. The list goes on. There is not a single facet of our business that doesn't touch the Web site. This past weekend, we wanted to test our message of "empowerment" on a focus group. We sent one of our team members to a BarCamp in Philadelphia. At a Bar Camp, organizers prepare the location, set times and administrate a few other functions, but members largely determine the ... (more)

Citizen Journalism as a Catalyst for Transforming Media

New Media on Ulitzer Another incident on the Bay Area Rapid Transit (BART) hits YouTube, and the world is once again asking the question if BART Police are using too much force, the police acted appropriately, or if BART passengers simply recorded a snapshot in time that could be interpreted at a later date. In the recent past, to find out what happened during an incident such as the most recent BART scuffle, you would be dependent on a newspaper's beat journalist to hang around a police station. He'd get a copy of the official police report, perhaps talk with one of his friends on the force, and transcribe what he gathered. Now news and media are real time. You can get Twitter tweets and video feeds from mobile phones, laptop computers, and reporters on the scene with CNN (or other international news sources). In many cases even established news outlets are starti... (more)