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DALLAS, Aug. 21, 2014 /PRNewswire-iReach/ -- Amid the proliferation of real time data from sources such as mobile devices, web, social media, sensors, log files and transactional applications, Big Data has found a host of vertical market applications, ranging from fraud detection to R&D. Photo - http://photos.prnewswire.com/prnh/20140821/138541 "Big Data Market: 2014 – 2020 – Opportunities, Challenges, Strategies, Industry Verticals & Forecasts" Key Findings: In 2014 Big Data vendors will pocket nearly $30 Billion from hardware, software and professional services revenues Big Data investments are further expected to grow at a CAGR of nearly 17% over the next 6 years, eventually accounting for $76 Billion by the end of 2020 The market is ripe for acquisitions of pure-play Big Data startups, as competition heats up between IT incumbents Nearly every large scale IT ven... (more)

How to Master Social Media Press Releases

PR and marketing professionals who want to put the power of social media releases to work in their PR programs will discover practical strategies and techniques at a new webcast tutorial from Bulldog Reporter's PR University: "Advanced Social Media News Releases: Newest Techniques for Supercharging Your Company's Message for Wider Reach and ROI." Attendees will come away with the latest strategies on how to reinvent traditional press releases for great reach and results among online influencers covering your brand, product or company -- starting immediately. This exclusive PR Un... (more)

How To Use Social Media in Your Job Search

Are you struggling to figure out how to best leverage social media into your job search marketing plan? My upcoming book, "I'm Job Searching, Now What???" will delve into using social media as one of the multiple strategies in your job search. I wanted to touch on a couple of ways you might use social media in your job search with Twitter. photo credit: woodleywonderworks LinkedIn, ZoomInfo, Jigsaw, etc. all provide a great research platform. I use LinkedIn many times when I'm researching a company because not only does it give me the company information, key statistics, news art... (more)

Big Data Comes in One Size Only – Big

I gave a talk titled Big Data – Trends and Challenges on Sept 27 in San Jose. This was organized as a meet-up event by by Datapipe and Compassites Software. Datapipe provides cloud infrastructure services to clients whereas Compassites Software (where I am a board director) is a technology services firm out of Bangalore, India focusing on areas like consumeration of IT, cloud computing, and Big Data. At the talk yesterday, I realized how confused people seem to be on Big Data, as the term is so ill-defined. One thing is for sure, Big Data comes in one size – Big. Besides the si... (more)

Local Store Marketing With Data Feed Syndicators Is Only The Beginning

Why do companies have the perception their local marketing for stores ends with submitting a data feed through a syndicator? The reality remains that marketing is a strategic multi-channel process and not a task. For this reason alone, using a syndicator is only the beginning and only about managing information. This applies to both small local businesses and multi-location national companies; probably more so for national companies because they don’t think of themselves as a local business. The national companies like to keep their marketing and advertising at the national leve... (more)

IoT Company Secures $20 Million Series D Funding

Enlighted, the company bringing the Internet of Things (IoT) to the workplace with its smart sensor network and lighting control, announced that it has secured $20 million in a Series D funding round. All of Enlighted's current investors -- Draper Nexus Ventures, Kleiner Perkins Caufield & Byers, RockPort Capital Partners, Draper Fisher Jurvetson and Intel Capital -- participated in this round. "Enlighted is on a tear, with strong customer momentum and revenue growth," said Joe Costello, who was recently appointed chairman and chief executive officer of Enlighted. "With this la... (more)