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The Social Media Guide

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PR and marketing professionals who want to put the power of social media releases to work in their PR programs will discover practical strategies and techniques at a new webcast tutorial from Bulldog Reporter's PR University: "Advanced Social Media News Releases: Newest Techniques for Supercharging Your Company's Message for Wider Reach and ROI." Attendees will come away with the latest strategies on how to reinvent traditional press releases for great reach and results among online influencers covering your brand, product or company -- starting immediately. This exclusive PR University webinar takes place on Tuesday, June 2nd, at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT) with one of the nation's most successful thought leaders in the PR 2.0 revolution: Brian Solis, Principal, FutureWorks PR; Blogger, "PR 2.0," author, "Putting the Public Back in Public Relations Prin... (more)

Citizen Journalism as a Catalyst for Transforming Media

New Media on Ulitzer Another incident on the Bay Area Rapid Transit (BART) hits YouTube, and the world is once again asking the question if BART Police are using too much force, the police acted appropriately, or if BART passengers simply recorded a snapshot in time that could be interpreted at a later date. In the recent past, to find out what happened during an incident such as the most recent BART scuffle, you would be dependent on a newspaper's beat journalist to hang around a police station. He'd get a copy of the official police report, perhaps talk with one of his friends on the force, and transcribe what he gathered. Now news and media are real time. You can get Twitter tweets and video feeds from mobile phones, laptop computers, and reporters on the scene with CNN (or other international news sources). In many cases even established news outlets are starti... (more)

Using Your Blog to Skip the First Meeting

I was speaking with a few colleagues the other day about the different benefits of social media as a whole, and blogging in particular.  The folks in the room had varying levels of social media involvement, from no involvement at all to heavy involvement.  Each of us discussed what we hope to get out of social media, why we blog or might consider it, and how businesses can benefit from blogging.  The discussion went on for some time, covering the wide ranging benefits from SEO opportunities to more frequent customer touch points and everything in between.  After a while, it quieted down a bit and somebody asked me if they had missed anything on the list. Skip the First Meeting While our blog serves many purposes, one of them I hadn’t heard mentioned by the group was one of the things that I find most useful.  Having a well planned blog and social media presence, with... (more)

BrightTALK Hosts Data Privacy Summit

WHAT: Data Privacy Summit hosted by BrightTALK With the emergence of new technologies like social media, mobile and cloud computing, electronic data is gathered, stored and shared in ways unimaginable a decade ago. The imperatives of security have led to a modernization in Data Privacy Laws to safeguard emerging privacy and security issues. These webcasts will feature live, interactive presentations by leading industry experts as they navigate their way through international regulatory ambiguities and discuss industry best practices for data privacy risk minimization within the digital economy. WHEN: Thursday, April 8, 2010, from 12:00 a.m. - 4:00 p.m. PDT (The webcasts will also be immediately recorded and viewable on-demand at BrightTALK) TOPICS AND PRESENTERS: "Challenges in Achieving Global Privacy: Latest Compliance Changes" Jan-Boris Wojtan, EALA Data Privacy L... (more)

RIM Releases Enhanced Java and Web Development Tools

Research In Motion (RIM) on Tuesday released updated Java and Web-based development tools for the BlackBerry platform. The BlackBerry Java Plug-In for Eclipse v1.1 and the BlackBerry Web Plug-in v2.0 offer new capabilities that make it even easier to create feature-rich applications. The BlackBerry Widget SDK (Software Development Kit) v1.0 and the BlackBerry Java SDK v5.0, which includes more than 20,000 APIs, provide unparalleled access to BlackBerry smartphone hardware features, native BlackBerry software applications and other unique system capabilities of the BlackBerry Application Platform. Using the new tools developers can quickly and easily build web-based BlackBerry Widgets or Java applications that leverage the unique benefits of the BlackBerry Application Platform to seamlessly share information across and interact with core BlackBerry applications or o... (more)

Top Ten Worst PR Moves in U.S. Sports History

It's official (I think) - LeBron James has made one of the worst public relations mistakes in U.S. sports history. Congratulations, King James! It's a sports feat for which he wasn't training, but what's even more impressive is the fact that this was all his choosing. Some PR blunders are spur-of-the-moment, while others are planned events gone wrong. James's event was a calculated publicity circus that led up to his decision to leave the Cleveland Cavaliers for the Miami Heat. Don't get me wrong, Cleveland was never going to be happy with him leaving for another NBA team. However, he could have handled it much better - and by better, I mean not crushing the city of Cleveland, and with it the country's pull for the "hometown hero," on a nationally televised show called "The Decision." Somewhere Kobe Bryant is slightly relieved. The latest PR debacle got me thinking ... (more)

The Social Web: The Game Has Shifted

Marketers historically have paid close attention to site traffic, time on site and page view metrics. Success on today's Internet, the social web, is not guaranteed by any of these numbers. The game has shifted, and most savvy marketers are waking up to the fact that new key performance indicators are more relevant: Quality of site traffic takes precedence over quantity of site traffic Interactions on your site are far more important than just time on site Sharing content from your site leads to effective word of mouth marketing, unlike passive page views The critical foundation underlying these new success metrics is knowledge of your users. Create a Compelling Reason to Register - The "Give to Get" Paradigm This give-to-get scenario is a catalyst that prompts and ensures successful user registration because the user perceives the benefits of membership to be wort... (more)

Obama Endorses the Value of U.S. Social Technologies

"We are the nation that put cars in driveways and computers in offices; the nation of Edison and the Wright brothers; of Google and Facebook. In America, innovation doesn’t just change our lives. It’s how we make a living." With this one sentence, spoken Tuesday during his State of the Union address, President Barack Obama ushered in once and for all the Age of Sociotechnology, the age that recognizes the importance of the interaction between people and technology in both workplaces and society. Obama recognizes perhaps better than anyone in America the extent to which technology nowadays is socially constructed and society is technically constructed. "We are the nation...of Google and Facebook" - those eight words may well go on to become the most significant President Obama has ever uttered to date. For better or for worse, it would seem that the destiny of the U.S.... (more)

Adobe Delivers Web Experience Management in the Cloud

Adobe Systems on Tuesday announced the availability of Adobe® CQ Cloud Manager, a Software-as-a-Service application that provides enterprises the ability to easily and quickly launch marketing initiatives in the cloud. With CQ Cloud Manager, part of the Adobe Digital Marketing Suite, digital marketers have access to an integrated set of cloud-hosted Web Experience Management (WEM) services to create, manage, measure and optimize personalized experiences on websites, mobile devices and social media. Organizations have the flexibility to work with interactive agencies and infrastructure providers for hosting and management of Adobe CQ in the cloud. And today, Adobe also announced its own managed and hosted service, Adobe CQ Cloud. With Adobe CQ Cloud Manager, enterprises can: Quickly launch marketing campaigns and e-commerce sites Set up Web, mobile and social initiat... (more)

Effective Social Media Marketing for Health Clubs - Gold's Convention 2012

I had the chance to sit on a great round table on social media with Ian Lowell, Mike Epstein, Blair McHaney and Gordon Johnson at this years 2012 Gold's Gym Convention. I also got to make 2 presentations on Social Media Marketing for Gold's Gym franchisees thanks to Ginger Collins and the GGFA team. Here is the content for you to review. Effective Social Media Marketing For Gyms 2012 from In the Clouds   Are you using social media to market your health club business? If you need help doing it please check out the content above and feel free to reach out to me, Bryan O'Rourke, for any help. Thanks again to our friends at Gold's Gym for a great 2012 convention. About the author: Bryan O’Rourke is a health club industry expert, technologist, financier, shareholder and executive in several fitness companies. He consults with global brands, serves as a member of the GGF... (more)

Does Integrity Matter in Social Media?

My post on Fakers in Social Media triggered a number of private and public conversations. The Cliff Notes version of the comments and points made in favor of the faking followers goes something like this. This is only social media. Everyone fakes it.  We're all out here to promote ourselves and we all know it's the wild west out here. I had to look big to get business. Social media is our business. To sell our services and ourselves - we have to have massive follower counts. Otherwise we won't be hired as experts. I need to monetize myself. I spend all my time out here on social media and I've built this big following (hmmm). Now I'm going to monetize it as my brand so I need to look bigger. It's not our fault. We can't control who follows us.  It's not my fault if 50% of my Followers are Eggs with Masks On.  (A note. Yep, I know that we can't control our Followers... (more)