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The Social Media Guide

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Welcome to SMAC News Weekly, featuring the latest news and numbers relating to SMAC (social, mobile, analytics and cloud) that I come across each week. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read Kevin Benedict’s What’s New in HTML5 Also read M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Analyst firm Gartner predicts enterprises adopting Big Data technologies will "outperform competitors by 20 percent in every available financial metric."  Read Original Content The U.S. Air Force has recruited a team of engineering and software companies to develop a new energy management system for Eglin Air Force Base in Florida that brings the benefits of big data to enhancing the military’s operating environment.  Read Original Content Adobe is now offering the Adob... (more)

Integrated “App to App Synergy” is key to Cloud ROI and enterprise social media strategy

The Forrester report ‘Total Impact of Google Apps‘ provides a framework for identifying the ROI from switching from a legacy mail and collaboration platform to Google Apps. Surveying 200+ organizations with over 1,000 employees, Forrester identified the main business benefits required to build an ROI framework for moving to a Cloud-based service, which essentially broke down into two main categories: IT infrastructure cost savings Staff productivity increases The IT infrastructure savings provides the hard numbers for justifying the business case, enabling cost reduction in areas you would expect like software licences, hardware and IT administrator costs, and delivers an ROI: Break even within 1.4 months 329% risk-adjusted ROI A Net Present Value of over $10m following an investment of $400k For many organizations the catalyst for the switch is a degrading email syste... (more)

Mobility News Weekly – Week of January 26, 2014

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Cyber Security News Weekly Also read Mobile Health News Weekly Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here! Apple sold 51 million iPhones during the last three months of 2013, up from 47.8 million a year earlier. But Wall Street analysts were expecting closer to 57 million iPhones, after Apple launched its new iPhone 5S and 5C smartphones in China simultaneously with the United States and Western Europe for the first time this fall. Re... (more)

Ecosystem For Cloud Computing Adoption

Ecosystem at Cloud Expo TM Forum announced the formation of an ecosystem of major industry players in the emerging cloud services sector. The centerpiece of this effort is the creation of the Enterprise Cloud Buyers Council (ECBC) whose goal is to understand the needs of the largest global cloud buyers and ensure any impediments to the uptake of cloud technology are removed. Together with key service and technology suppliers, the ecosystem will initiate a range of programs designed to remove barriers to the growth of commercial cloud services. Among the enterprise buyers joining this effort are Commonwealth Bank of Australia and Deutsche Bank. Click Here for Instant Virtualization! XenServer. Enterprise-class. Cloud-proven. Free. Join the rapidly growing community of IT professionals who choose Citrix XenServer for their virtualization platform. "Cloud computing has ... (more)

Faster Access to Evolving Data Stores to Fit Evolving Data Needs

Today’s data isn’t just in one warehouse nor is it in one format. Data is no longer silo’ed in perfectly structured relational databases, but rather unstructured across the broader internet. Thus, traditional ETL (Extract, Transform, Load) architectures do not apply. Less than 1% of all web data is available via API, and extraction tools must evolve to meet that. Kapow‘s ETL capabilities go beyond that of API calls and RDMS searches – they can search and extract all the data readily accessible via web browsers. Thus, it’s ETL for HTML that exists in place of traditional ETL. The ability to digest web data (social media, blogging, news and more) is what will define the next generation of ETL solutions. Kapow’s solutions are built with the data explosion in mind. Instead of trying to synchronize data in one repository, Kapow allows you to leave the data where it resid... (more)

Cerakote Unveils the Latest in High Temperature Ceramic Coatings

White City, OR, August 27, 2013 --(PR.com)-- Unsurpassed. No other word can adequately describe the new Cerakote C-7600 Glacier coating. NIC Industries devoted nearly two years of research and development building from the world class Cerakote C-7300 Black Velvet coating technology. C-7600 Glacier Black represents the flagship offering for NIC’s new, GlacierTM line of advanced, ultra high temperature coatings. Formulated to withstand temperatures of over 2,000 degrees Fahrenheit and thermal shock from those temperatures directly into water with no adverse effects, C-7600 Glacier Black retains its deep black, sleek satin finish in the most extreme environments. Specifically designed for ease of application, C-7600 Glacier Black is supplied as a ready-to-spray, ambient cure coating that can be quickly ramped to operating temperature after only 12 hours cure at room temper... (more)

Crowdsourcing: Testing the Limits with John Winsor

Having grilled some of the top minds in the software business, this installment of Testing the Limits will deviate slightly from the norm. With us this month is John Winsor – author, entrepreneur and crowdsourcing expert. After a successful career as a journalist and magazine publisher, John founded Radar Communications in 1998, where he implemented a variety of academic-based market intelligence tools to help some of the country’s most progressive companies learn from key voices in their communities. Today, he offers that same advice as the VP/Executive Director of Strategy and Product Innovation at Crispin, Porter + Bogusky. John has written extensively on the subject of crowdsourcing, having published the popular 2005 book Spark: Be more Innovative through Co-Creation. With his latest book Baked In: Creating Products and Businesses That Market Themselves now hi... (more)

Personal Branding Predictions: Top Ten for 2010

Personal Branding Journal on Ulitzer Every year since I founded my company, Reach, in 2001, I've made predictions about how the world of personal branding will evolve in the coming year. Here are my top 10 for 2010. 1. Video, Video, Video Thanks to greater bandwidth, cheaper storage, and a proliferation of products and services that make shooting, storing, viewing, and sharing video easy (Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will be king in 2010. Video is ideal because it allows careerists to deliver a complete communication and convey their personality—a critical component of branding. More services like videoBIO (a Reach Personal Branding partner) will make it easier to cost-effectively build a powerful and positive brand image using video. 2. Hiring Process Companies will be hiring brands rather than employees. They will use social... (more)

Thales to offer industry's First Hardware Security Modules Certified for Microsoft Windows Server 2008 R2

Industry-Leading HSMs Enhance Security and Simplify Encryption Key Management on Windows Server 2008 R2 and Hyper-V Virtual Server Platforms Weston, FL and Cambridge UK - 26 January 2010: Thales, leader in information systems and communications security and Microsoft Gold Certified Partner, announces that its comprehensive portfolio of hardware security modules (HSMs) is the industry's first to be certified for Microsoft Windows Server 2008 R2. Thales HSMs—including nShield Connect from the nCipher(1) product line—offer unmatched performance, scalability and reliability to enhance security, simplify encryption key management and help meet regulatory compliance requirements. By adding support for Microsoft Windows Server 2008 R2, including the Hyper-V virtual server platform, Thales HSMs enable customers to upgrade their Microsoft IT environments while ensuring the ... (more)

Top Ten Worst PR Moves in U.S. Sports History

It's official (I think) - LeBron James has made one of the worst public relations mistakes in U.S. sports history. Congratulations, King James! It's a sports feat for which he wasn't training, but what's even more impressive is the fact that this was all his choosing. Some PR blunders are spur-of-the-moment, while others are planned events gone wrong. James's event was a calculated publicity circus that led up to his decision to leave the Cleveland Cavaliers for the Miami Heat. Don't get me wrong, Cleveland was never going to be happy with him leaving for another NBA team. However, he could have handled it much better - and by better, I mean not crushing the city of Cleveland, and with it the country's pull for the "hometown hero," on a nationally televised show called "The Decision." Somewhere Kobe Bryant is slightly relieved. The latest PR debacle got me thinking ... (more)

Five Misconceptions About Social Media Marketing

Actually, it isn't funny it is kind of sad at the number of organizations who still don't understand the value of social media marketing. I have probably met with a dozen companies, founders and senior level executives who have all said. "I don't get it" or "Our company isn't ready for social media" or worse yet just aren't capitalizing on the social media programs they already have in place. So here are 5 misconceptions about social media marketing. 1.) It is a stand alone marketing program - Wrong. Social media is a complimentary marketing option to help supplement and promote existing marketing programs. I once suggested that we had a 15 second video to a webinar invite with the speaker telling the audience what they were being invited to. the result was extrodinary and one of our highest performing lead generation efforts we ever put together. twice as many peo... (more)