If Content is King, Then Conversation is Queen

The Social Media Guide

Subscribe to The Social Media Guide: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get The Social Media Guide: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

HE-5 Resources (other OTC: HRRN.PK) is targeting for a slice of the global Personal Information Manager Software business, and is taking advantage of “cloud computing” as opposed to Microsoft Outlook. With the launch of Triple Crown CRM’s Mustang-Look which has cross-platform compatibility with all computer Operating Systems (Windows, Linux, Mac OS for example), and web browsers (Internet Explorer, Apple Safari, Mozilla Firefox for example), and with secure, encrypted, world-wide web (W3) access to your information, you are “one internet connection away” (OICA). Mustang-Look in comparison to other popular Personal Information Manager programs like Microsoft Outlook requires no time consuming efforts and costs, to install our application on potentially hundreds of computers. There is no need for a CD-DVD drive for installation, no redundant register, reregister, tra... (more)

Starbucks and Chevrolet Check-In and Declare Game On!

New Media on Ulitzer Social networking games are moving from the fringe to the front lines of social media marketing at light speed. Two recent examples are below! As I have written about for the last few weeks, this is not some fun new promotional tool that brands might want to consider. This is far-more and, I believe, will redefine mobile marketing as we know it. These platforms allow consumer brands, in the context of a controlled campaign management system, to track the actual traffic driven to individual store locations, in real-time. Even more-powerful is that the informat... (more)

Federal Open Government Directive, Social Media, SEO & Information Sharing

Last week’s “Meeting the Open Government Directive” (OGD) conference hosted by GovDelivery (new owners of the popular GovLoop.com public/private social media forum) showcased a number of very important, relevant initiatives and ideas to help Federal Agencies comply with this important White House mandate. The directive comes from a memorandum signed by President Obama on his very first day in office, to all federal agencies directing them to break down barriers to transparency, participation, and collaboration between the federal government and the people it is to serve. Most a... (more)

Learn to Listen and Engage

We asked Ian Lurie "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Ian Lurie is chief internet marketing strategist at Portent Interactive. He is also the author of Conversation Marketing: Internet Marketing Strategies. Ian Lurie Blog Conversation Marketing Twitter portentint "Twitter is a vast-self answering community. It’s also the ultimate search engine." Ian Lurie's Marketing Prediction for 2010 Twitter is going to overtake Yahoo! and Bing for search market share. Yeah, you hear me: Search market share. As Twitter's user bas... (more)

New Media on Ulitzer - Social Media Marketing Is Hot Hot Hot

New Media on Ulitzer Social media marketing is hot hot hot. While the disjointed components have risen and fallien with the VC tide for some time now, a coherent roadmap is emerging for marketing a brand, product or service via social media. No longer just a fad for college kids or a way to virally promote your fart app, social media is emerging as a powerful and rapidly growing low-cost, high-reward force for driving sales.  The price tag is appealing and there is no barrier to entry. With billions now being bet by the major players on the need for brands to have a mobile ad s... (more)