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The Social Media Guide

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When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing put me in charge of marketing technology a few weeks ago. I’ve never considered myself a techie, but here I sit, with the rise of technology and data having forever shifted the role of the modern marketer. Just when marketing had become cool again, we’ve gone ahead and crashed the technology party – a place that used to be reserved for geeks and nerds. Why? The reason is simple – the marketing seat at the boardroom table is getting closer and closer to the CEO seat because marketing is no longer viewed as a cost center but rather a revenue driver. As marketers, if we can ... (more)

Melbourne Offers Expert Teach-Ins at TechHub Manchester

TechHub IT Partner Melbourne Server Hosting Provides On-Site Advice Manchester, UK: Melbourne Server Hosting is to lead a series of expert teach-ins at Tech Hub Manchester as part of its official partnership with the city's thriving tech start-up space. Developers, network engineers, ecommerce specialists and business advisers from Melbourne will be present at the TechHub offices in Carver's Warehouse, Dale Street, Manchester for three days of each month for the next four months. Rob Greenwood, Technical Services Manager for Melbourne, said: "We want to give TechHub members a direct line to our technical and business expertise. We'll be hosting sessions that focus on Linux and Windows operating systems, on network engineering, and on issues such as the best way to host an ecommerce website. The advice will be free and given on-site so members have plenty of time wi... (more)

EiG Announces Start-Up Finalists for Its 5th Annual Launchpad Session

London, United Kingdom, September 27, 2012 --(PR.com)-- EiG, the European iGaming Congress & Expo, taking place on October 16-18, 2012, at the Fira de Barcelona, Spain, announced today the selection of the five finalists that will exhibit in the EiG Start-Up Zone and pitch in the highly-competitive Fifth Annual Start-Up LaunchPad. Ewa Bakun, Head of Content, Gaming for Clarion Events, commented, “For the last four years, the EiG LaunchPad has been a platform for innovative start-ups to pitch their ideas to a panel of experts, investors and to a room full of the EiG high-level attendees. This year the stakes are even higher with the evolutionary forces of the marketplace driving innovation and turning business models upside down.” The list of start-ups selected for the 2012 LaunchPad are: LocusPlay: Hi-Tech lottery platform that can be quickly rolled out in developing ... (more)

Arista Redefines Cloud Networking with 7000 X Series

Aruba, F5, Microsoft, Riverbed, Palo Alto Networks, SAP, Splunk, and VMware Support Arista's Open Platforms November 5,2013 - Arista Networks, Inc. today introduced its newest member to its software defined cloud network: the Arista 7000 X Series with the Arista 7300 and Arista 7250 delivering a resilient architecture, enhanced programmability, control of virtualized networks, improved power efficiency, and price/performance optimized for universal cloud and data center deployments. Powered by Arista EOS®, the Arista 7000 X Series optimizes costs, automates provisioning, and builds more reliable scale-out architectures endorsed by an open ecosystem of partners. A New Era of Universal Cloud Networks with Single Tier Spline™ Complementing Arista's pioneering two-tier leaf-spine designs based around Arista's 7500E and 7x50 Series, customers can simplify cabling, consolid... (more)

Great New Social Media Marketing Tool: PitchEngine

Jump Start Your Online Public Relations for Free They call it public relations for a reason.  Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public’, that is those members of the population that you want to impact positively. Thanks to the infinite reach of the Internet, you have the capability to extend that influence dramatically.  But, you need to change your approach and your toolkit as part of a 21st century PR strategy. If your primary public relations strategy still amounts to sending press releases to a finite number of media contacts, you fail to take advantage of the Internet.  You are not reaching the new influencers, to use Paul Gillen’s term. You need to do do more than reach those influencers. You need to take advantage of t... (more)

Is Social Media a Hostile Work Environment?

The blurring of professional and personal lives in social media and the rush of organizations to “join in” may create just that. Almost every modern organization has behavioral policies known as “zero-tolerance” these days. These policies are designed to provide a healthy, productive environment in which anyone can work without fear of being insulted, offended, harassed, or otherwise made uncomfortable on a day to day basis. Basically, “zero-tolerance” policies are - in part - the codification of the common-sense rule that says you don’t talk about religion, politics, or sex in the work environment. Controversial topics, jokes, images, and words are off-limits even at the water-cooler for anyone who truly endeavors to have a successful professional career and, in many cases, enjoy continued employment. But when that water cooler goes digital, organizational policie... (more)

FINRA Funds Social Media Program

Financial social media marketing just received a welcome boost from the nation’s largest independent securities industry regulator. The Alliance Library System of East Peoria, Ill. received a grant of  $100,000 from the Financial Industry Regulatory Authority (FINRA) Investor Education Foundation and the American Library Association (ALA) for social media and other education programs. FINRA steps up The library system will deliver saving and investing information through social media targeting individuals ages 13 to 35, according to Earth Times. The demographically and technologically attuned library system in rural, central Illinois will also provide online and face-to-face investor education programs through six of its public libraries. What next? “This move bodes well for financial marketers,” social media consultant D. Bruce Johnston said recently. “FINRA is sup... (more)

ClickInsights: What is the ideal length of a white paper?

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?" We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?". Read on to get their insights. Michael Stelzner Blog WritingWhitePapers Twitter Mike_Stelzner "Anything less than 5 pages is just too short to be a white paper" Michael Stelzner's Bio Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. Michael Stelzner's Tip There's a lot of ... (more)

Social Media Starter Kits to Advisors Launches This Week

Advisōlocity, a social media marketing resource which is dedicated to meeting the needs of advisors and money managers on a  budget, was just launched by founding members D. Bruce Johnston, Zach Hedges and John Drachman, author of this post. “At Advisōlocity, which was just launched this week, what distinguishes us from many other social media agencies is our executive level understanding of the investment industry,” said D. Bruce Johnston, Institutional Investor’s 2000 Fund Marketer of the Year. “Combining traditional marketing communications and financial social media, Advisōlocity offers a comprehensive, flexible menu of solutions that can grow with our clients over time.” SMM-in-a-box: Advisolocity offers client-themed white paper, blog, custom posts, SEO and more -- all for under $9000 John Drachman, Series 7 Registered Rep and creative strategist added, “We... (more)

Are You Scrubbing the Twitter Stream on Your Web Site?

Web 2.0 is as much about integration as it is interactivity. Thus it’s no surprise that an increasing number of organizations are including a feed of their recent Twitter activity on their site. But like any user generated content, and it is user generated after all, there’s a potential risk to the organization and its visitors from integrating such content without validation. A recent political effort in the UK included launching a web site that integrated a live Twitter stream based on a particular hashtag. That’s a fairly common practice, nothing to get excited about. What happened, however, is something we should get excited about and pay close attention to because as Twitter streams continue to flow into more and more web sites it is likely to happen again. Essentially the Twitter stream was corrupted. Folks figured out that if they tweeted JavaScript instead... (more)

Five Misconceptions About Social Media Marketing

Actually, it isn't funny it is kind of sad at the number of organizations who still don't understand the value of social media marketing. I have probably met with a dozen companies, founders and senior level executives who have all said. "I don't get it" or "Our company isn't ready for social media" or worse yet just aren't capitalizing on the social media programs they already have in place. So here are 5 misconceptions about social media marketing. 1.) It is a stand alone marketing program - Wrong. Social media is a complimentary marketing option to help supplement and promote existing marketing programs. I once suggested that we had a 15 second video to a webinar invite with the speaker telling the audience what they were being invited to. the result was extrodinary and one of our highest performing lead generation efforts we ever put together. twice as many peo... (more)