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The Social Media Guide

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LG Electronics Canada and Rogers Wireless today announced a world first: the LG Eve, a new Android OS-based smartphone designed specifically for social networking, is now available exclusively at Rogers. The LG Eve provides customers with the freedom of mobile social networking, making it easier to stay connected anytime, anywhere. The ultimate smartphone for social media enthusiasts, the LG Eve features a special application called Social Network Services (SNS) Manager, which brings together a user's Facebook, Twitter and Bebo networks into one place, letting them check status updates in real time. The SNS Manager takes social networking to a new level by connecting the contact list to provide an easy to read log for each contact, so the user can see the contact for each friend, whether that be via SMS, email, Facebook, Twitter or on a call. Additionally, the LG Ev... (more)

Ten Tips for Promoting your Employer with Personal Social Media

New Media on Ulitzer I’ve been asked from time to time by businesses about how to educate employees on using Social Media – from two perspectives. One perspective is simply as part of a broader Internet use policy, to help employees stay safe and protect information assets. Another perspective is to encourage employees to support their business in their daily online activities, should they choose to do so. This is essentially giving employees as “social media enthusiasts” the tools and guidance they should get, to help them positively contribute to the overall online marketing efforts of their employer. Following is some template guidance that can be used and shared with employees. Let us know how this can be improved or updated. Additional consulting regarding planning and implementing social media programs for businesses and organizations is available via KME Int... (more)

A Complex Password May Not Be a Strong Password

(This content was originally posted on JasonPalmer.com.) Just because your password meets complexity requirements does not necessarily make it a strong password. It is a given that many sites require you to have a password of a minimum length of at least six or eight characters, and some go so far as to require the addition of a number and at least one upper case letter. At first glance, this gives the appearance of a complex password that, in theory, should be harder to crack. If we consider a blind brute force attack that starts at six characters with “000000” and cycles through every combination of upper and lower case letters and numbers through “zzzzzz”, this is essentially true. The problem is that automated password attacks have become intelligent in the sense that hackers have added “Pattern Matching” and LEET algorithms. (LEET refers to the substitution of ... (more)

Your API Requires What??

If you’ve ever developed for an enterprise IT department, and had to please the end user, you know very well that they don’t care about what your technical limitations are, they care about getting a tool that helps them do their job better. Oh some will commiserate with you about your challenges, and the best of the business side will compromise to get to a product that helps, even if it’s not perfect, but much like everyday consumers, they want what they want, and you either provide it or not. The thing is, in the enterprise, the pool of users is much smaller than for a commercial application, but the users are more focused on what they need, precisely because there are less of them. On thing that many vendors fail to comprehend is that this “I need what I need and you provide it or you do not” approach applies just as strongly to enterprise developers. While most... (more)

5 Marketing Technology Must-Haves for the Modern Marketer

When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing put me in charge of marketing technology a few weeks ago. I’ve never considered myself a techie, but here I sit, with the rise of technology and data having forever shifted the role of the modern marketer. Just when marketing had become cool again, we’ve gone ahead and crashed the technology party – a place that used to be reserved for geeks and nerds. Why? The reason is simple – the marketing seat at the boardroom table is getting closer and closer to the CEO seat because marketing is no longer viewed as a cost center but rather a revenue driver. As marketers, if we can ... (more)

IoT Impacting IP Address Complexity

SolarWinds (NYSE: SWI), a leading provider of powerful and affordable IT management software, announced its centralized IP address management solution, SolarWinds IP Address Manager (IPAM), added support for ISC DHCP servers and for DHCP options, further enabling IT Pros to overlay the software on their existing systems and eliminating the need to "rip and replace" the multitude of servers that are often added as networks grow and as trends like BYOD and Internet of Things create a management burden. IP Address Management a "Must Have" for IT Pros In a recent SolarWinds survey*, 88 percent of IT Pro respondents agreed that IP address management is essential to overall network management. Their networks are growing and becoming increasingly complex: Over half of IT Pros manage more than 2,000 IP addresses and a third manage more than 5,000, many of which are distribut... (more)

Red Hat Takes the Guesswork out of Cloud, Hybrid and IoT Integration

Red Hat, Inc., has announced the availability of Red Hat JBoss Fuse 6.1 and Red Hat JBoss A-MQ 6.1, its standards-based integration and messaging products. The technologies extend and simplify integration to all facets of the enterprise, including on-premise, hybrid and cloud-based environments. The technologies ease the development and maintenance of integration solutions and provide a vast array of connectivity options. Rising pressure from the nexus of forces – mobile devices, cloud services, social technologies, and big data – continue to expand the strategic importance of integration in the enterprise. As the Internet-of-Things moves into the mainstream, IT environments will become even more distributed and diverse. JBoss Fuse and JBoss A-MQ are well-suited to help organizations overcome the integration challenges that arise out of these forces and be more com... (more)

TIBCO Named a Leader in Big Data

TIBCO Software Inc. has announced that TIBCO StreamBase®, the company's streaming data analytics platform, has been recognized as a leader in The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014 from Forrester Research, Inc. Big Data Streaming Analytics allow a business to process and act on massive amounts of information while it's still moving, as opposed to waiting for data to come to rest in a data warehouse or Hadoop. The technology is being used increasingly as new sources of data become common, such as streaming sensor data from the Internet of Things, streaming social media data like Twitter, and streaming mobile information from apps. According to Forrester, "The velocity of business demands streaming analytics", with a 66% increase in the use of streaming analytics in the past two years. Products in the report were rated on a number of cri... (more)

How to Master Social Media Press Releases

PR and marketing professionals who want to put the power of social media releases to work in their PR programs will discover practical strategies and techniques at a new webcast tutorial from Bulldog Reporter's PR University: "Advanced Social Media News Releases: Newest Techniques for Supercharging Your Company's Message for Wider Reach and ROI." Attendees will come away with the latest strategies on how to reinvent traditional press releases for great reach and results among online influencers covering your brand, product or company -- starting immediately. This exclusive PR University webinar takes place on Tuesday, June 2nd, at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT) with one of the nation's most successful thought leaders in the PR 2.0 revolution: Brian Solis, Principal, FutureWorks PR; Blogger, "PR 2.0," author, "Putting the Public Back in Public Relations Prin... (more)

PR on Ulitzer: Strategies for B2B Social Media

PR on Ulitzer Carabiner Communications, a public relations firm serving start-up and fast-growth technology companies, has made available a new white paper to help business-to-business (B2B) companies launch social media programs to connect with prospects and customers. Entitled "Social Media: How B2B Companies Can Connect," the new paper explores the evolving social media landscape and explains in detail how companies can launch their own social media campaigns. Also discussed in the paper are key questions executives should ask before starting, how their companies can participate, and how to measure results. This follows Carabiner's March launch of its social media and video service, SocialConnector(SM), which helps clients build and integrate social media tools and content into their online communications campaigns. Since launching its new service, the firm has be... (more)

Wildfire Social Media Promotions, CEO Victoria Ransom, Exclusive Interview

What category does Wildfire play in – what would an analyst say? We play in 2 categories, we’re in the Social Media Marketing category and we’re also in the promotions space. We've taken promotion formats that have been proven successful and have made them viral and social by tapping into the social networks. From a metrics standpoint, we are also able to see how many people were driven to the campaign, how many people signed up and we can track the viral spread. We can see how many friends make an invite and their overall behavior in relation to the promotion. What’s the "so what" of Wildfire? What is your top line benefit? We provide a dramatically easier way to run interactive promotions on their website and social networks. In the past, they would had to hire an outside developer or outside agency. With the social networking space, they would have had to hire deve... (more)