If Content is King, Then Conversation is Queen

The Social Media Guide

Subscribe to The Social Media Guide: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get The Social Media Guide: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

By MollyJust “We believe that the number of deaths being reported by the government, police, and media is grossly under reported. We also don’t think we have a true picture of what is really going on – reports that all have us have heard from family and friends in affected areas suggests that things are much worse than what we have heard in the media. We also (in my idealist world) hope that we can begin to put names and faces to the people who have lost their lives in this mess. What’s the point of all this you might ask? Well, Kenyans have demonstrated their capacity for selective amnesia time and time again. When this crisis comes to an end we don’t want what happened to be swept under the rug in the name of “moving forward” – for us to truly move forward, the truth of what happened needs to be told – Ushahidi (www.ushahidi.com) is our small way of contributing to... (more)

Bernie Borges' Marketing 2.0 Social Media Book

Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing covers these topics: Marketing 2.0 What is Web 2.0 and Social Media? Think Like a Publisher: Content Marketing The Lifecycle of Interaction in Social Media Marketing Measuring Results in Social Media Marketing Risks in Social Media Marketing Benefits of Social Media Marketing Case Studies - SMBs Succeding with Social Media We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketi... (more)

Internet Business Transactions near 450 Billion a Day

By D. Bruce Johnston, President and CEO, DBJ Associates Commerce on the Internet continues to skyrocket. Chad Levitt, author of the “New Sales Economy Blog,” recently wrote a post, “Sales Reps, Are You Ready for the Digital Universe?,” based on information he gleaned from a recently released IDC report on predictions for the year 2020. Here are some of the major findings from the IDC report: Between now and 2020, the amount of digital information created and replicated in the world will grow to an almost inconceivable 35 trillion gigabytes as all major forms of media – voice, TV, radio, print – will complete the journey from analog to digital. Last year despite the global recession, the Digital Universe, set a record. It grew by 62% to nearly 800,000 petabytes. A petabytes is a million gigabytes. Picture a stack of DVDs reaching from the earth to the moon and back. ... (more)

Gartner Releases Two Top 10 Predictions for 2013

Gartner has released two sets of predictions for 2013 – back to back: Top 10 Strategic Technology Trends for 2013: Technologies and trends that will be strategic for most organizations in 2013 Top Predictions for IT Organizations and Users for 2013 and Beyond: Economic risks, opportunities and innovations that will impel CIOs to move to the next generation of business-driven solutions In short the first set of predictions are about technology and the second set of predictions are about business implication of technology. As you can expect, there are overlapping area. What are they really saying? Next Hype = Big Data, Internet of Things, Wearable Devices and Gamification Big Data: By 2015, big data demand will reach 4.4 million jobs globally, but only one-third of those jobs will be filled. With the improvement of performance and costs, IT leaders can afford to perform... (more)

Apigee: If You Are in Enterprise IT You Should Check Them Out Now

By Bob Gourley In-Q-Tel just posted a press release on a recent strategic partnership and technology development agreement with a firm called Apigee. That statement alone is all the savvy technologist needs to know to start diving into Apigee. In-Q-Tel has a reputation for applying lots of focused thought into the firms they invest in and because of that have a terrific track record of finding very virtuous firms, so anyone they like I like. Here is more from their press release: Apigee Partners with IQT to Enhance its API Technology in Support of U.S. Intelligence Community IQT selects Apigee’s enterprise-grade platform to help improve data sharing and innovation through APIs April 25, 2013 Apigee, the API company, announced that it has entered into a strategic partnership and technology development agreement with In-Q-Tel (IQT). IQT is an independent strategic in... (more)

Introducing the 'Shamrock Cloud'

As the impact of cloud technology becomes better understood and really takes hold, organizations will need to restructure themselves to ensure they are able to take full advantage of the opportunities presented to them and as a result stay relevant and alive. But to understand the impact of the future we need take a look back at some vital thinking that took place in the late 1980s: “we are entering an age of unreason, a time when the future in so many areas, is to be shaped by us and for us; a time when the only prediction that will hold true is that no prediction will hold true; a time, therefore, for bold imagining in private life as well as public; for thinking the unlikely and doing the unreasonable.” So said Charles Handy in his book The Age of Unreason first published in 1989. The quote may seem a little old, a little dated, and we are undoubtedly not enterin... (more)

Mdhuset Announces Real Estate Listings on Telefonkatalogen.biz Website

OSLO, Norway, Jan. 3, 2014 /PRNewswire-iReach/ -- Mdhuset, an industry leader in the field of marketing, has announced that it will be adding real estate listings to its telefonkatalogen.biz website. (Photo:  http://photos.prnewswire.com/prnh/20140103/MN40143) The announcement is of significant interest to both buyers and sellers of homes, as the company boasts the largest marketing platform in all of Norway. In business since 2004, Mdhuset is known for its outstanding products and services, and clients particularly value their focus on customer support. In fact, many of their customers have taken the time to express their gratitude toward the company on social media outlets and also on the company's website. "We are always in search of opportunities that will allow us to broaden the amount of people that we are able to help," said a representative with Mdhuset. "Addi... (more)

Jive Announces Jive Social Business Software 4.0

Jive, the Social Business Software provider, today announced the general availability of Jive Social Business Software (SBS) 4.0. The new offering is the largest, most ambitious release Jive Software has brought to market since the company first introduced its integrated SBS platform for enterprises. Jive SBS 4.0 enables organizations to extend SBS across every level of an enterprise to literally transform how people work, partner, and address their marketplace. The enhancements and new capabilities in Jive SBS 4.0 reflect the increasing transparency between users' work and social networking habits and amplify the strategic advantages inherent in bringing those worlds together. With SBS 4.0, Jive extends SBS further out into the marketplace, deep into the enterprise, wide across the firewall, and out on the road Product Highlights: Jive Mobile Module for the iPhone a... (more)

Cloud Computing Expo 2010 East Will Take Place April 19-21 at Jacob Javits Convention Center in New York City

WOODCLIFF LAKE, NJ -- (Marketwire) -- 10/30/09 -- SYS-CON Events announced today that the 5th International Cloud Computing Conference & Expo  will take place April 19-20-21, 2010, at the Jacob Javits Convention Center in New York City. The International Cloud Computing Conference & Expo series is the world's leading Cloud-focused event and is held three times a year, in New York, Silicon Valley and in Europe. Over 200 corporate sponsors and 10,000 industry professionals have participated in Cloud Computing Expo since its inception, more than all other Cloud-related events put together. The three-day event will offer a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing with more than 80 sponsors and exhibitors on the 70,000 sq. ft. show floor and over 5,000 estimated delegates from well over 48 different cou... (more)

Ebuzzing and Wikio Join Forces

The platform bringing together bloggers and advertisers joins up with Wikio, giving rise to a new major player in the analysis and monetization of content via social media. Ebuzzing, the monetization network for blogs and social media, is joining the news and blog aggregator Wikio. The platform that brings together bloggers and advertisers was created by Bertrand Quesada and Amaury Leconte; it works with advertisers to create innovative campaigns that harness the creativity of bloggers and the efficacy of viral marketing throughout social networks. When launching in 2007, Ebuzzing benefited from the financial backing of Pierre Chappaz, co-founder of the news and blogs aggregator Wikio (and also price comparison site Kelkoo). "I am very happy to have supported Ebuzzing and it has been a real pleasure watching the company grow so rapidly. In two years they have helped ... (more)

ActivIdentity Solidifies Cloud Computing Services Initiative

ActivIdentity announced a comprehensive strategy and technology roadmap to enable Managed Security Service Providers to deliver strong authentication and credential management services. ActivIdentity's cloud computing services initiative enables Managed Security Service Providers to provide an alternative delivery method of infrastructure software to defend against security threats and identity fraud for a variety of vertical markets (e.g., banking and financial services industry, state and local government). In times of economic hardship and a widening information technology skills gap, a subscription-based delivery model is better suited to address the cost pressures of already resource-strapped organizations. The recent acquisition of CoreStreet solidifies ActivIdentity's cloud computing strategy, as the new subsidiary has existing partnerships with General Dynam... (more)