If Content is King, Then Conversation is Queen

The Social Media Guide

Subscribe to The Social Media Guide: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get The Social Media Guide: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

(This content was originally posted on JasonPalmer.com.) Just because your password meets complexity requirements does not necessarily make it a strong password. It is a given that many sites require you to have a password of a minimum length of at least six or eight characters, and some go so far as to require the addition of a number and at least one upper case letter. At first glance, this gives the appearance of a complex password that, in theory, should be harder to crack. If we consider a blind brute force attack that starts at six characters with “000000” and cycles through every combination of upper and lower case letters and numbers through “zzzzzz”, this is essentially true. The problem is that automated password attacks have become intelligent in the sense that hackers have added “Pattern Matching” and LEET algorithms. (LEET refers to the substitution of ... (more)

Bernie Borges' Marketing 2.0 Social Media Book

Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing covers these topics: Marketing 2.0 What is Web 2.0 and Social Media? Think Like a Publisher: Content Marketing The Lifecycle of Interaction in Social Media Marketing Measuring Results in Social Media Marketing Risks in Social Media Marketing Benefits of Social Media Marketing Case Studies - SMBs Succeding with Social Media We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketi... (more)

What is Your Favorite White Paper?

Book Review Journal White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? We have invited White Paper Experts to answer this query: "Give one example of your most favorite white paper and why you like it". Read on to get their insights.    Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe Jonathan Kranz's Favorite White Paper -- The Taxonomy Folksonomy Cookbook Must-read resources on how to write good white papers: Michael Stelzner's How to Write a White Paper – A White Paper on White Papers Jonathan kantor's Ensuring That Your White Papers Appeal to Busy Executive Readers Stephanie Tilt... (more)

Ecosystem For Cloud Computing Adoption

Ecosystem at Cloud Expo TM Forum announced the formation of an ecosystem of major industry players in the emerging cloud services sector. The centerpiece of this effort is the creation of the Enterprise Cloud Buyers Council (ECBC) whose goal is to understand the needs of the largest global cloud buyers and ensure any impediments to the uptake of cloud technology are removed. Together with key service and technology suppliers, the ecosystem will initiate a range of programs designed to remove barriers to the growth of commercial cloud services. Among the enterprise buyers joining this effort are Commonwealth Bank of Australia and Deutsche Bank. Click Here for Instant Virtualization! XenServer. Enterprise-class. Cloud-proven. Free. Join the rapidly growing community of IT professionals who choose Citrix XenServer for their virtualization platform. "Cloud computing has ... (more)

Behind the Scenes, SANta Claus Global Cloud Story

Cloud Expo New York There is a ton of discussion, stories, articles, videos, conferences and blogs about the benefits and value proposition of cloud computing. Not to mention, discussion or debates about what is or what is not a cloud or cloud product, service or architecture including some perspectives and polls from me. [Santa Photo Via ABC news] Now SANta does not really care about these and other similar debates I have learned. However he is concerned with who has been naughty and nice as well watching out for impersonators or members of his crew who misbehave. In the spirit of the holidays, how about a quick look at how SANta leverages cloud technologies to support his global operations. Many in IT think that SANta bases his operations out of the North Pole as it is convenient for him to cool all of his servers, storage, networks and telecom equipment (which ... (more)

Funambol Enhances Open Source Mobile Cloud for Rich Media, Social Networks

Open Source and Cloud Computing on Ulitzer Funambol, a provider of open source mobile cloud sync and push email for billions of phones, today introduced a major new version of its software. Funambol 8.5 propels the company's open source mobile cloud platform into important new directions by syncing diverse mobile data, rich media and messaging on billions of phones and PCs. The company is also unveiling its new "build once, deploy everywhere" framework that enables developers to use familiar web 2.0 technology to create one version of a web app that runs on mobile devices with a rich UI, offline storage and social capabilities. This provides several advantages: fast time to market, easy development and native look-and-feel. "The mobile cloud is red hot, as device makers, operators and internet companies rush to provide the best mobile cloud sync and push messaging ... (more)

Automated Social Media Governance and Government 2.0

With the proliferation of Internet-based tools and forums to share information, deliver announcements or warnings and create collaborative networks, it’s become apparent that “self-policing” strategies for controlling and managing the risks involved in delivering content through the corporate firewall can’t mitigate most risks. Most corporations and government agencies do indeed require, as terms of employment and various legislation, that care be taken and policies or procedures followed when engaging in online public discourse or otherwise moving content from the corporate-controlled environment to the public Internet. Over the past years, many good tools and governance frameworks have been developed as a routine matter of enabling Internet content posting, distribution and syndication – but these have mostly focused on automation, protection and monitoring proced... (more)

How To Measure Your Company’s Social Media Presence

Social Media like Twitter and Facebook are hot, hot, hot right now — being used for everything from marketing to market research to customer support. But for all the buzz, the activity taking place in social media remains hard to measure, and there are still no clear standards on how to evaluate it. Web Metrics Guru Marshall Sponder takes you through social media measurement tools and helps identify the right Web-metrics choices for your business . ... (more)

Will Social Media Replace the Need for In-Person Meetings?

Remember, we're human beings and after all isn't that what this social media thing is all about? Isn't it about connecting people to people? Connecting people to you, your product, your service, your solution? And what will happen in the future? It will be about connecting clients to clients where they will discuss you, your product recommendations, your service standards, and results of the solutions you recommended. How will you ever provide this high level of connectivity? Will it come through B2B, P2P, LinkedIn, Twitter, Facebook, some "killer apps" or F2F meetings? Finally the correct answer is ALL OF THE ABOVE - IT'S ALL INTEGRATED! And YOUR's is the FACE of the new emerging integrated approach to customer connectivity. So you're frightened of this new world of connectivity, that's human. You want things to remain the same, that's human. Before you take the ne... (more)

How To Use Social Media in Your Job Search

Are you struggling to figure out how to best leverage social media into your job search marketing plan? My upcoming book, "I'm Job Searching, Now What???" will delve into using social media as one of the multiple strategies in your job search. I wanted to touch on a couple of ways you might use social media in your job search with Twitter. photo credit: woodleywonderworks LinkedIn, ZoomInfo, Jigsaw, etc. all provide a great research platform. I use LinkedIn many times when I'm researching a company because not only does it give me the company information, key statistics, news articles, etc., but it also provides me information about with whom I'm connected. I use this information to see if the company and my connections within the company are on Twitter. If they are, I will begin to follow them. Why? I may be able to get a sense of company culture, job postings that... (more)

Millennial Media Adds Mobile Support to Hopenhagen Global Effort

“Hopenhagen,” a global marketing and communications initiative created by Ogilvy & Mather on behalf of the International Advertising Association to support climate change at December’s United Nations Climate Change Conference in Copenhagen, is expanding its social media and interactive outreach efforts with the addition of Millennial Media to the list of companies providing marketing support. The Hopenhagen campaign urges citizens of the world to visit the Hopenhagen.org website, sign a petition demanding their leaders support climate change, and share their messages of hope through social media applications. As a campaign that is using social media to connect the people of the world with their leaders, mobile is an important element of this outreach, Millennial Media has been selected to drive reach and awareness to the Hopenhagen campaign to mobile internet users... (more)