If Content is King, Then Conversation is Queen

The Social Media Guide

Subscribe to The Social Media Guide: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get The Social Media Guide: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


It's All About Engaging Authors: Jim Kaskade, PR.com Newswire

Related Topics: Twitter on Ulitzer, Sustainable Investment, Facebook on Ulitzer, Marketing and Sales, Telecom Innovation, The Social Media Guide, iPad on Ulitzer

News Feed Item

A Digital Window into Davos

Social media aggregation site, www.WEFLive.com, provides a simple way to follow Twitter conversations from delegates of the Annual World Economic Forum 2012, Davos, Switzerland, 25-29 January

TORONTO, Jan. 23, 2012 /PRNewswire/ - A single, unified view of the social media conversations from delegates of the Annual World Economic Forum 2012 (WEF)  will give businesses, non-governmental organizations, politicians, journalists, academicians and social entrepreneurs an easy way to follow insights and join conversations shaping the global agenda this year in Davos.

The aggregated online service, www.WEFLive.com, presented by KPMG International exclusively for the WEF, will distill in real-time the conversations from delegates who are using Twitter to share their views. Anyone with internet access via their computer, tablet or smart phone can follow the conversations. Users can filter the conversation based on the annual meeting's themes, speakers, delegates and other filters.

"This is an incredibly useful tool that will help WEF followers by providing an efficient point of entry to all conversations being held in Davos," said Charlie Sharman, KPMG Head of Global Marketing.

"KPMG's own research clearly shows that social media has become a strategic imperative with more than 70 percent of organizations around the world actively using social media as a business tool. Not only is it used to enhance relationships with customers but is also increasingly a tool to further dialogue on such issues as innovation, sustainability, economic growth and employment, and new social models - the very same themes that participants this year are here to explore, examine and bring to the forefront."

Adam Bates (Twitter:@AdamBates_KPMG), KPMG Global Head of Innovation and a partner in the UK firm, commented: "There is sure to be more use of social media at this year's Davos than ever before.  This site will enable anyone, wherever they are, to have a window into the thoughts of key business and political leaders as they tweet about the real issues of the moment."

About KPMG International
KPMG is a global network of professional firms providing Audit, Tax and Advisory services. We operate in 152 countries and have 145,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG is a strategic member of the World Economic Forum.

SOURCE KPMG International Cooperative

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.