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BlackEnterprise.com Covers Black Tech Innovators at 2012 SXSW

New Technology Channel to Deliver Groundbreaking Coverage of Unprecedented African American Presence, Influence at Ultimate Interactive Conference & Festival

AUSTIN, Texas, March 8, 2012 /PRNewswire/ -- BLACK ENTERPRISE, the premier business, investing, and wealth-building resource for African Americans, will kick off unprecedented coverage of African American entrepreneurs, technology experts and innovative start-up ventures at the 2012 South by Southwest (SXSW) Conference & Festival, recognized as the ultimate event for the convergence of technology, music, film, interactive media and culture. Video content, daily summaries of panels and presentations, exclusive interviews with leading tech experts and innovators, and ongoing coverage of the unprecedented presence and influence of African Americans at this year's SXSW will be featured daily at BlackEnterprise.com's newly launched Technology channel, www.blackenterprise.com/technology, and shared across Black Enterprise's social media outlets.

(Logo: http://photos.prnewswire.com/prnh/20110627/NY26810LOGO )

Coverage kicks off on Thursday, March 8, at the Welcome to ATX Reception presented by the Capital City African American Chamber of Commerce (CCAACC), from 6:30 p.m. to 8:30 p.m. at the III Forks Steak & Seafood House in Austin, sponsored by Dell. BLACK ENTERPRISE joins CCAACC, Blacks In Technology (BiT) and The Black Founders as collaborative partners for the reception, which will host leading African American entrepreneurs and innovators attending SXSW. The reception will also showcase video of Dell's small business technology makeover of The Clean Dog Inc., an Atlanta-based pet grooming salon, as featured in the March 2012 Small Business Tech Special Issue of BLACK ENTERPRISE magazine.

Driving home the BLACK ENTERPRISE editorial mission to showcase African American innovators, Tech Editor Marcia Wade Talbert will be providing up-to-the-minute news and stories from the South by Southwest (SXSW) Conference & Festival on www.blackenterprise.com/technology. In addition, BLACK ENTERPRISE Digital Audience Development Manager Mary Pryor will coordinate the sharing of content across all of Black Enterprise's social media outlets including on Twitter (https://twitter.com/blackenterprise), Facebook (http://www.facebook.com/BLACKENTERPRISE),  Tumblr (http://blackenterprise.tumblr.com), Google+ (https://plus.google.com/u/0/b/105726325157238293149/) and Pinterest (http://www.pinterest.com/blackenterprise). Coverage of cutting edge events such as SXSW, where the latest ideas are unveiled and creativity is fostered, will be a consistent aspect of the BlackEnterprise.com/Technology channel experience. Another new feature is the Next in Tech campaign, where the public can nominate technology innovators and/or tech companies for the chance to be profiled by BLACK ENTERPRISE. A submission form can be accessed from the BlackEnterprise.com Technology channel or directly at www.blackenterprise.com/technology/favorite-tech-innovator/.

The BlackEnterprise.com Technology channel further establishes BlackEnterprise.com as the all-inclusive, daily destination for African Americans looking to grow their businesses, maximize their career potential, create wealth and optimize their quality of lives. Visitors to the Technology channel at BlackEnterprise.com can also expect to hear from a rotation of leading African American technology experts, entrepreneurs and innovators as featured contributors, including Talbert, Brand Camp University and GoKit CEO & Co-founder Hajj Flemings, and renowned technology talk show host, journalist and tech maven Mario Armstrong. Both Wade and Armstrong were awarded among the Top 10 Blacks In Technology by the SXSW Committee of BiT. The Inaugural BiT Top 10 Awards will be presented as a component of the SXSW Interactive Festival on Friday, March 9, 2012 during the BiT Welcome Reception being held from 6 p.m. to 9 p.m. at the Carver Museum, 1165 Angelina Street in Austin.

"Our Technology channel aims to demystify daunting software, productivity apps, mobile networking and other innovations that are now essential for taking a business to the next level of profitability," said BlackEnterprise.com Executive Editor Elayne Fluker.  "At the same time, we'll highlight influential new leaders in the tech field, offer career professionals the opportunity to engage in continuous learning to keep them competitive, and even have some fun with lively product reviews and the latest apps to enrich your life." 

Get up-to-speed on blacks in technology by texting the words 'nextintech' to 80676 from your mobile device to receive updates and a chance to win tech-inspired giveaways and follow the conversation on Twitter @BlackEnterprise using Hashtag #nextinTECH.   

BlackEnterprise.com is the leading website for Money, Small Business and Career development. Providing executive and entrepreneurial resources, information, and profiles on the topics of money management, employment, career and start-up development, BlackEnterprise.com features expert resource articles, original video packages, and blogs, customized to empower its niche audience while consistently providing universal resource-value.

BLACK ENTERPRISE, your ultimate source to build Wealth for Life, is the premier business, investing, and wealth-building resource for African Americans. Since 1970, BE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. Every month, BLACK ENTERPRISE magazine provides 4 million readers with information on entrepreneurship, careers, and financial management. A multimedia company, BE also produces television programming, business and lifestyle events, Web content, and digital media. Visit www.blackenterprise.com for more information.


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